What is the most used content type?
Videos & webinars

According to Hubspot, videos are actually the most popular content type in 2021, overtaking blogs and infographics.See example and more ideas in Creative Social Media Content Ideas You Should Try.

  • Blog posts.
  • Events.
  • Company news.
  • Industry data.
  • Company culture.
  • Product photos.
  • Product videos.
  • Live videos.

What to post on LinkedIn | What, When and Why (2024)

  • Newsletters.
  • Audience polls.
  • Short clips from webinars.
  • Create original and lengthy content.
  • Write articles on the LinkedIn platform.
  • Produce original data.
  • Divide long posts into several short ones.
  • Take advantage of User Generated Content (UGC)

How many types of content are there : There's no shortage of ways to succeed in content marketing, especially when you consider that there are more than 100 types of content in total (including infographics, landing pages, tutorials, podcasts, and more).

What kind of content is trending

Key Takeaways:

Short-form videos will continue as a hot content marketing trend. AI video tools help create personalized content tailored to your audience. You can use AI to create all kinds of video—from webinars and ads to onboarding, training and sales videos.

What kind of content is popular now : One of the biggest trends in content this year is sure to be video and live streaming. Watching videos is one of the main activities that people take part in online, with as much as a third of all online activity being spent watching videos.

Let's take a look at which formats are most engaging.

  • Short-form video. Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute.
  • Images.
  • Live video.
  • GIFs/memes.
  • Text-based posts.
  • User-generated content.
  • Long-form video.
  • Audio.


Videos Are the Best!

Videos are delivering the best engagement metrics across social media platforms. So, you need to be in the video game. For best results, create videos on social media based on trending content.

What type of content is most viewed on LinkedIn


Video is 5x more likely than other types of content to start a conversation among members. LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.11 types of content to post on LinkedIn now if you want to beat

  • Native LinkedIn Videos:
  • LinkedIn Documents:
  • Engaging one-liners:
  • Personal Posts:
  • Visual infographics:
  • Industry Insights and Trends:
  • Success Stories and Case Studies:
  • Collaborative Posts:

Most popular video content type worldwide in 3rd quarter 2023, by weekly usage reach

Characteristic Share of respondents
Tutorial or how-to video 25.7%
Educational video 25.6%
Product review video 25.2%
Sport clips or highlights video 24.9%

Currently, content in demand is typically related to topics such as current events, news, lifestyle, entertainment, health & wellness, and technology, as well as educational and instructional content.

What is the most consumed content : Videos: Videos are the most popular type of content on the internet, accounting for over 80% of all web traffic. People enjoy watching videos because they are engaging and easy to consume.

What kind of content is popular right now : In today's media environment, video is king. The average user now watches 19 hours of video content every week. But video isn't a new trend — most marketers already know how important it is. Video is the top channel for B2B marketing and the hot new trend is short-form video.

What kind of content goes viral on LinkedIn

Post Type and Formatting

You can use text-only posts, images, videos, or even a combination of all these formats. But from our research, we've noticed that text-only posts generate more engagement and go viral on LinkedIn. Also, consider formatting the content properly.

What are some good engagement posts A few effective engagement posts for social media are contests or giveaways, polls, and posts that ask specific questions. Posts that are visually beautiful or super funny also generally have high engagement.11 types of content to post on LinkedIn now if you want to beat

  • Text-only Listicles:
  • LinkedIn Newsletters:
  • Question posts or LinkedIn polls:
  • Native LinkedIn Videos:
  • Industry Insights and Trends:
  • Success Stories and Case Studies:
  • Collaborative Posts:

What content is popular now : Short-form video is still the king

TikTok, the pioneer of the short-form video content movement, TikTok has a massive 1.677 billion global users in 2023, with an average of 1.1 billion monthly active users. And there's a good reason for it. Users are hungry for bite-size, engaging, entertaining content.